Does Your Website Have What It Takes?
1. Clear Message and Good Content
Your website is your best chance to make a lasting impression on your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose? In order to have a good and engaging website, it should have a simple and clear message that all visitor can understand.
Good and fresh content builds the visitor’s interest that helps them to get involved, invite their friends and come back for more. This will also help search engines categorize your website for appropriate keyword and phrases.
2. Simple Navigation
A successful website offers simple and user-friendly navigation, Organize the information on your website in a simple structured way. Think of a general path you would like a site visitor to take. In many cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories.
If users have to wander around the site trying to find what they need they will get frustrated and leave.
3. Good Design
A site must be visually appealing, polished and professional. Remember, it’s reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company, Built around a theme that matches its market and personality.
An attractive site is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users’ attention.
Optimized graphics, video, and audio give a website the necessary speed it needs to load fast. Users don’t want to wait for slow content to download; they need their information quickly and without delay.
Every component of your site should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company. Across the spectrum, everything should work as expected, including hyperlinks, contact forms, site search, event registration, and so on.
Error-free copy: Remember the exposure your website will get. Double-check your facts and figures, as you don’t know who may be quoting you tomorrow. Nor do you want to be recognized or remembered for typos, incorrect grammar and punctuation, or misspellings. Spelling mistakes and bad grammar are as unforgivable on a website as they are in other company materials.
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